Rosie Siemer is the founder and CEO of FIVESEED and the Principal Researcher of the Member Motivations Study™. Her background includes tenure as a consultant for a boutique consulting firm where she was responsible for brand development and marketing strategy for top Universities across the U.S. Today, Rosie leverages her experience to create mission-aligned marketing strategies and data-driven solutions that deepen audience engagement and build long-term sustainability at museums and conservation organizations. She has consulted internationally for leading organizations including Louvre Abu Dhabi, Museum of Science Boston, Saint Louis Art Museum, History Colorado, Desert Botanical Garden, Space Center Houston, the Commonwealth Club of California, Mt. Cuba Center, Mystic Aquarium, and the Murphy Arts District.

Rosie’s book, Museum Membership Innovation: Unlocking Ideas for Audience Engagement and Sustainable Revenue, explores the trends shaping the future of cultural organizations and offers innovative strategies designed to help them survive—and thrive—in today’s rapidly changing marketplace. She also co-authored a comprehensive membership resource, Membership Marketing in the Digital Age. 

Rosie is the co-founder of the Membership Innovation group at Museums as Progress and she frequently facilitates workshops on audience development and speaks on the topics of building empathy, choice architecture, and the future of membership. She also enjoys sharing her time with professional, cultural and community organizations, and has served on a number of boards, including the Denver Police Museum and World Trade Center Denver.  

When she’s not researching and helping arts and culture organizations optimize their membership programs, Rosie enjoys traveling, Scotch tasting, and watching sci-fi movies.